PURITO is a combined word of "Purify" and "To” (comes from a Chinese character, 土 meaning “Soil”). “Purify” means to purify their natural ingredients to create safe and clean products. “To” means to go back to basics to strengthen and repair collapsed skin barriers.
Back to the Basics. Just like a healthy root grows a healthy tree, health is the root of glowing skin. Dramatic short-term results are exciting, but they don’t last. With PURITO you will enjoy life-long healthy skin!